Cementing our place as thought leader for scientific congresses following well-attended Pharmaphorum webinar
Our well-attended Science of Healthcare Congresses webinar with healthcare media partner, Pharmaphorum, took place on 3rd December and featured a panel of congress experts, including Jean-Yves Douillard, Chief Medical Officer for the European Society for Medical Oncology (ESMO), Dr Eva Hofstädter-Thalmann, Janssen’s Strategic Lead in Medical Education, along with our own Head of HCP Engagement, Andrew Moore and Director of Client Services, Katie Koziol.
The session focused on the findings of our latest white paper, The Science of Healthcare Congresses. The group took a deeper dive into how healthcare professionals (HCPs) view their whole congress experience as part of their medical learning journey.
Key discussion points included establishing what makes attending a congress such a valuable form of education for time-restricted HCPs, how industry could improve the value of symposia, and how associations and pharma companies can develop congresses to better-meet HCP needs in the future.
“We were really pleased with the amount of registrants for the webinar, and the calibre of those who joined meant that we received some very interesting questions and comments,” said Andrew Moore. “It was certainly a fascinating and valuable discussion, and incredibly encouraging that such high profile representatives from both industry and associations could validate the findings of our research.”