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"I was honoured and delighted to accompany Nicole to this prestigious event"

By Patsy Kennedy


Account Manager, Patsy Kennedy sees mentee achieve top industry recognition at C&IT A-list event.

Every year, Conference & Incentive Travel magazine (one of the most well-known publications in our industry) compiles a list of 35 outstanding event professionals under 35. For these young people singled out for their excellence, this is undoubtedly an honour, but it’s quite another level of pride you feel when you see someone you’ve mentored throughout their career gain such worthy recognition.

Nicole Masterman is someone I’ve known and worked with for over 10 years since she started out as a Project Co-ordinator. It was easy to see from the beginning that Nicole had talent and would be going places. She learned fast, had a very keen eye (and ear) for detail, and showed enormous interest in every aspect of her role.

Over the years I’ve seen Nicole’s confidence grow as clients warm to her fun personality and rely on her experience and abilities as they work with her. We have enjoyed a great friendship and camaraderie over the years and it’s been fantastic to witness her climbing the career ladder to where she is now – Senior Account Manager for Ashfield Meetings & Events.

When Nicole asked me to accompany her to the prestigious C&IT A-list event, saying that I’d played a key role in her career, I was honoured and delighted!

Here at Ashfield Meetings & Events we pride ourselves on delivering healthcare meetings and events with certainty and impact, and that’s exactly what Nicole does every day – she creates an impact. I’m so pleased that our industry has given her the recognition she deserves.

Nicole Masterman’s interview with C&IT - The A List – The Top 35 Agency Planners Under 35

Nicole Masterman, 32 – Ashfield Meetings & Events

What kind of events do you work on?
Mostly pharmaceutical events – 95% of our business is in healthcare. We do international congresses, HCP meetings and internal sales meetings.

What is your motto for success?
Keep looking for challenges and new ideas. Be open to change and embrace every opportunity.

What’s been the highlight of your career so far?
I took a three-month secondment in our US office in Pennsylvania. I worked on a new client account by setting up new processes, mentoring and training the team.

What do you hope to achieve before you’re 40?
We’ve got a really strong senior leadership team I’d love to be part of.

What would be your dream event to work on?
I’d like to be involved in the events for the royal family, such as the Buckingham Palace Garden Party.

Who would be your ultimate keynote speaker?
Walt Disney. As a leader I think he was absolutely fantastic, inspirational and forward-thinking.

What job would you be doing if you weren’t in events?
I have a keen interest in fashion.


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