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Our healthcare congress research is set to be key discussion point this autumn

By Ashfield Meetings & Events


Our research around HCPs' scientific congress experiences will be highlighted through various industry articles and events this fall.

Since its launch at the end of May 2019, our Science of Healthcare Congresses white paper has been the basis of many industry debates and discussions around the future of medical congresses.

Our in-depth study of over 200 global healthcare professionals (HCPs) from a range of therapy areas, focuses on how HCPs view the whole congress experience as part of their medical learning journey – from which congresses they value and why and their views on virtual attendance, to how they access scientific content and their thoughts around the value of the exhibit hall.

These topics and more are set to be featured in various industry articles and across a number of platforms over the coming months –

MEDIA: FirstWord Pharma – the global intelligence platform that delivers up-to-the-minute pharma news, insights, analysis and expert views – has created a miniseries derived from the insights of The Science of Congresses. Focusing on ‘What do healthcare professionals still value about medical congresses?’, ‘Are HCPs finding value from healthcare companies in the exhibit hall?’ and ‘What encourages attendance at healthcare company symposia?’ these interactive articles share just some of the white paper’s findings in a short, easy-to-read format.

WEBINAR: MeetingsNet Live Webinar – October 23, 2019 – 14:00 ET / 11:00 PT – ‘Creating compelling events for today’s healthcare professionals – Using research results from our white paper, our three medical meetings specialists – Katie Koziol, Director of Client Services, Kelby Hicks, Senior Account Manager and Melissa Welch, Senior Operations Manager – will discuss how physician preference at meetings and congresses are evolving and why. Click this link to register for this live webinar with one of the world’s leading meetings industry publications here.

SPEAKING: Pharma Meeting Management Europe, Madrid –  October 23, 2019  – 11:45am CEST – Presentation delivered by Ashfield Meetings & Events Head of Compliance, Andrew Moore – ‘Learn what today’s HCPs are looking for in engaging and impactful scientific meetings & congresses – Andrew Moore will use our data to deliver this session at the inaugural event from business leaders CBI and Pharma Meeting Management Europe – Click this link to view the agenda for the two days.

WEBINAR: PharmaPhorum webinar – December 3, 2019 – 15:00 – 16:00 GMT / 11:00 – 12:00 EST – ‘The Science of Healthcare Congresses’ – panel discussion with European Society of Medical Oncology (ESMO), Janssen and Ashfield Meetings & Events – The panel of experts will discuss why physicians attend congresses, how to ensure medical education provides value to attendees, and how pharma can enhance industry symposia. Click this link to register for this webinar.

SPEAKING: 34th Ethical Medicines Industry Group (EMIG) – December 12, 2019 – The Science of Healthcare Congresses – Head of Compliance, Andrew Moore, will present the research that analyses the views of over 200 healthcare professionals who regularly attend medical congresses. Find out more about the EMIG here.

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