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Ashfield Meetings & Events reunite with Sheffield Hallam University for module moderation

By Ashfield Meetings & Events


Ashfield Meetings & Events and Sheffield Hallam University reunited this month to review the pitches prepared for the latter's 'Managing Exhibitions, Business & Corporate Events’ module which forms part of their BA (Hons) Event Management course.

Last month, a group of students from the university visited Ashfield Meetings & Events' headquarters in Ashby De La Zouch, to gain an understanding of the pressures of competing for new business in the events industry. During the visit, Ashfield provided the students with a fictitious, yet realistic, event brief to respond to, worth 60% of the module. Last week, the students presented their responses back to senior members of staff from Ashfield, showing that they had considered the various elements involved in organising a full service event.

The responses to the brief which the groups created varied in size, and all sparked different channels of enthusiasm and passion for the industry.

Janina Monaghan (Head Of Global Sales Support) commented: “It has been a real pleasure to work with Sheffield Hallam University on this project. On receipt of the brief, the students were keen to get started and their enthusiasm shone through in the delivery of their presentations. I was very impressed with the high standard; their confidence, professionalism and creativity were in abundance.”

One of the students noted: “This was a brand new challenge and experience which gave us the opportunity to work with a real business”.

Following the presentations, the Ashfield team provided each group with valuable feedback which will help to shape the students’ final submissions to their tutor. Caroline Westwood told us: “Students have relished this opportunity to partner with Ashfield Meetings & Events. The whole experience has benefitted them greatly, giving the students insight into a leading event management agency and providing them with commercial awareness. We are looking forward to collaborating with Ashfield on future projects.”

Ashfield Meetings & Events continue to place a strong emphasis on connecting with the next generation of event planners. If you are interested in collaborating with Ashfield Meetings & Events, please click here.

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